Search results for "Travel agencies"
showing 2 items of 2 documents
The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty
2015
The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism service distributors via the internet has caused competition to intensify and has had strong repercussions. Nevertheless, many travel agencies that also offer online services remain competitive and maintain a loyal customer base. Drawing on data from customers used to purchasing tourism services over the internet, this study analyzed changes in these customers' perceptions of the value offered by traditional travel agencies. Considering the loyalty of clients as a key el…
IMPLEMENTATION OF A QUALITY MANAGEMENT SYSTEM IN A TRAVEL AGENCY
2014
The present research refers to the major problems existing in the Romanian tourism, namely, "manufacturing" and commercialization of certain products non-compliant with the user’s requirements in terms of quality. In tourism and hospitality industry, quality can be judged on the extent to which the service received meets the customer’s expectations. So, the quality is important for both customers and managers of various travel agencies, as it can contribute to making better products at lower costs. Based on theoretical approaches on quality management of tourist services, this paper aims to analyze the activity of the largest travel agency in Romania - Happy Tour and assess the possibilitie…